Tips for Shooting Videos with Business People
Put the subject at ease
A video that shows people shifting uneasily, fidgeting and swallowing their words is never going to be a hit with your customers. To make a lasting impression, our team members had to appear confident and comfortable. My job was to talk to them before, during and after the shoot to put their anxieties to rest. First, I explained how the video would be shot, what we were looking for and how we would edit. Then we discussed what they enjoy about their jobs, what motivates them and what they have gained working for Affinity Express. After some minutes of relaxed chat, we saw visible differences in their body language and the interviews on camera went smoothly.
Consider your audience
I wish there was a camera with a human face that could emote back while being spoken to but that is not the case. This makes it very difficult to not sound like a robot while talking to one (and it gets far worse if you are reading from cue cards or referring to a script!). The solution is to encourage the subjects to think about the audience and speak as if they are actually talking to them. An alternative is to have them speak to you and stand near the camera.
Think sound bites
When the participants spoke in paragraphs, they would sometimes miss the key points and become repetitious. To keep the video concise, we asked them to curb the urge to talk at length. Viewers of the videos will have short attention spans. We had to coach team members to think in advance about what was most important to convey and then speak in short sentences with crisp execution. We also made sure that the points were spoken in the order of relevance.