Tips for Shooting Videos with Business People
I faced this situation recently when we had to shoot some videos of Affinity Express team members that will be featured on our new website. It put a lot of stress on all of us—the actors as well as planners behind the scene. But it also gave us an experience to remember. The proud smiles on participants' faces when they watched their final videos made all of the challenges worth facing. That's why I thought about writing the key things to keep in mind while shooting a business video.
Tell a story
A good video is a journey that starts with an introduction, moves ahead to share an experience and ends with a message or final thought. Leaving out any of the three parts will disappoint the audience. The story could be told through words such as customer testimonials, by showing a process as in the making or use of a product or with the coverage of a business event.
Choose willing participants
I realized that the camera reveals everything so it is obvious which participants are uninterested or unwilling in the video. That's why rule number one is to use only participants who want to be included. Their desire to deliver will make the process much faster and the results more natural and real.