Tips for Creating Compelling Online Videos
“How else can FEI use online video besides the Helpful Fire Tips?” Zoot asked.
“I have a few ideas,” Marka said. “Say you’ve just helped your customer out of a jam and they’re ecstatic. Shoot a quick ‘project spotlight’ video documenting the planning, preparation and steps you took to complete this task. If you’re heading out to lunch with a longtime client, ask him or her to record a 30-second testimonial about your company. But amateur shouldn’t mean aimless—we must make sure our video content focuses on how FEI solves problems and creates value for your customers.”
“Great tips, Marka,” Zoot said. “Now, if you’ll excuse me, I have to spend the next half hour doing my hair. It’s almost time for my video debut!”
Next week: Marka shows Zoot how to use online video to show off FEI’s personality and engage directly with customers.
Today’s FIRE! Point
Video content helps engage your customers and improve your Website’s SEO. You don’t need James Cameron’s production budget to create video content that sticks. Your company’s initial investment in creating video can be as little as a $150 handheld camera and a couple hours.
FIRE! In Action: Total Training Uses Online Video to Grow Sales
The software training company used a series of online videos to increase its subscriptions by 40 percent.