
By
T.J. Tedesco
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Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot why FEI’s marketing communications should prioritize compelling offers over flashy designs. This week, Marka gives Zoot some tips for creating compelling video content on a budget. Remember, fire = print.
Marka and Zoot sat in the FEI conference room, discussing the declining open and click-thru rates for Zoot’s monthly “Helpful Fire Tips” e-mails.
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- Business Management - Marketing/Sales

Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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