A Quick Tip to Improve Customer Communication
Does it sometimes seem that your prospects and clients just don’t understand you?
Sometimes you feel you have been really clear. However, your prospect or customer just doesn’t understand you! No matter what you do, you just don’t get through.
Often, this happens because we communicate in the right way to persuade people like us. The trouble is there are a lot of people that aren’t like us!
Here’s an easy idea that really works
Frequently, we speak to people or send them a written e-mail. But many people are visual learners. They need something that they can see to fully understand what you are saying.
So send your contact something they can see! Send a graphic, chart or a video before or during a call. Often they will understand what you mean much more quickly. This tip is especially useful for technical problems, such as explaining how to set up a file or how a fold or imposition works.
Some people prefer learning by touch – how do you deal with this on a call? Simple! Send them a sample first.
PS Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
If you want to find out more ways to communicate effectively with prospects and customers send me a message and request details of my new Effective Communication three-hour live online masterclass.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."