A Timeless Sales Quality

As I mentioned in last week’s blog, I moderated a panel of Millennials at GRAPH EXPO 15 last month. I have to tell you, it’s amazing how much of what I learned in that conversation I have shared with others and reflected upon myself since the event. For example…

We talk about these 25- to 35-year-olds as being so radically different from Generation X or Generation Y or those of us with a few years of experience, but you know what was interesting about what I heard from talking to these “kids?” They sure are used the word, “Trust” a lot.

“What you look for in a vendor?”

Trust.

“Why do you buy from the vendors that you buy from?”

We trust them.

“What do I need to do as an outsider in order to get your business?”

Prove that I can trust you.

Over and over again throughout the 90-minute discussion, these new age buyers and influencers brought up old school values.

It’s nice to see that the more things change, the more things stay the same.

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Get on Bill’s calendar for a free sales consult. Reps, let’s talk about your sales challenges. Owners, let’s talk about your reps. Go to meet.so/BillFarquharson and book a 30-minute time slot. Bill can also be reached at (781) 934-7036 or bfarquharson@epicomm.org.