A Timeless Sales Quality
As I mentioned in last week’s blog, I moderated a panel of Millennials at GRAPH EXPO 15 last month. I have to tell you, it’s amazing how much of what I learned in that conversation I have shared with others and reflected upon myself since the event. For example…
We talk about these 25- to 35-year-olds as being so radically different from Generation X or Generation Y or those of us with a few years of experience, but you know what was interesting about what I heard from talking to these “kids?” They sure are used the word, “Trust” a lot.
“What you look for in a vendor?”
“Why do you buy from the vendors that you buy from?”
We trust them.
“What do I need to do as an outsider in order to get your business?”
Prove that I can trust you.
Over and over again throughout the 90-minute discussion, these new age buyers and influencers brought up old school values.
It’s nice to see that the more things change, the more things stay the same.
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Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.