Three Steps to Your Smell of Success
This is something that you can only do in print, and it’s also something fun for readers and recipients of a direct mail piece to pass around to customers and colleagues.
You might think this is a gimmick but believe me, when Panera Bread asks their 1,800 locations to change their baking schedule from night-shift to day-shift so that the smell of fresh baked bread can linger in the stores, you better pay attention.
Here’s to discovering your own sweet smell of success...
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.