Three Rules You Should Remember About Social Media Job Titles
Having the right job title on social media is essential
A good job title has the ability to make you stand out from the crowd and generate interest in you. A standard job title can mean that prospects pass right over you and do not bother to make the effort to look at the rest of your social media profile.
Creating a job title for social media is very different from using the job title at your company. This may sound strange, but it will be much clearer when you understand the three points below.
Remember these three rules and your job title will attract more interest
Firstly, as you saw in my last article, you do not have to use the job title that is on your business card or your email sign off.
Secondly, your job title does not have to be a job title. This is borne out by the fact that the phrase job title is not used very often on social media. For instance, on LinkedIn it’s called a “professional headline.” On Twitter it’s simply called a “bio.”
Instead you can use your job title to stand out from the crowd or to tell people what you do or why they should connect with you.
Thirdly, you have space to make the most of this section. For instance, LinkedIn gives you an allowance of 120 characters. For Twitter it is 160 characters. That is more space than might think where you have the opportunity to sell yourself quickly to prospects.
Are you ready to change your job title?
Sit down and write out some test job titles. Use the five methods I outlined in my last article. Use this opportunity to break free from the standard dull and boring job titles.
P.S. Learn how to sell print successfully online: download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively. Also, check out my new book "Five steps to creating a social media profile that generates business".
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