Three Keys to a Successful Website Marketing Program

What does your company stand for? Throwing stuff at the wall and seeing what sticks doesn’t work anymore with websites. Cheap tricks—such as cute animations—don’t add much value, and worse, distract your key prospects from your primary message.

Your home page is not there to establish your brand. Rather, it’s to get visitors into your website where they can learn about your brand. It’s asking too much to think that one quick look at a home page will accomplish more than excellent navigation. That’s a difficult enough challenge and plenty for one page! Its purpose is also not to sell me everything you are dying to sell me or to sell individual items.