These Business Cards Are Crap
Yes, our cards are changing. Some people have added their Twitter handles, and a few (very few from what I saw) have a QR code.
But above and beyond this, our business cards are still the first impression we give people about ourselves, our business and our professional approach.
So keep printing beautiful cards (no floppy paper or glossy varnishes, please) for your clients and for yourself. Impress your prospects with your creativity and competency. Convey standard sizes and models. Add an extra panel, or offer a perforated tear-off proposition. Tell me about your business in less than 10 words.
The possibilities to be memorable and show off your printed cards (read: your business) are endless. Please don’t end up in the crap pile!
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.