The Universe is Changing. Again (with Advent of Digital Packaging and Labels)
It’s a safe bet that the majority of consumer goods labels and packaging will continue to be produced using analog presses for at least another couple of decades. But presses like the HP Indigo WS 6600 and others will continue to up the ante, be more productive and carve out a larger share of the label market. Such machines—there are several on the market from different players—are not limited to thin label stocks. Most also produce folding cartons, enabling packaging printers to offer a wide range of options. These machines can be equipped with a host of inline or nearline finishing options for trimming, scoring, and die-cutting, often in highly automated workflows that further reduce costs and increase operational efficiency.
This is the new age of package and label printing. The long runs for many consumer products will shrink. Those print providers who remain enamored of analog systems will watch as an increasing range of new applications, shorter runs and customized jobs shift to digital presses—and take some of their business. It happened before, and it’s coming around again.