The Tribe Discovers More Advantages of Online Surveys

Last week, the FEI tribe learned an advantage and disadvantage of the online survey research method for contacting potential survey respondents. This week, Marka and the team discusses more pros and cons of this method. Remember, fire = print.

“We already know that O-line research can be a versatile and inexpensive way to reach potential survey respondents. But there are additional considerations to keep in mind when deciding whether to launch an O-line survey initiative,” Marka said, then began writing on the whiteboard.