The Transformation of Newspapers to Multi-Media Publishers
Sure, it's true that online revenues are growing. But the problem is that print losses far exceed online gains. In fact, for 2011, the ratio was more than ten to one. In the last two years, revenue lost in print is nowhere close to being replaced by digital gains (State of the News Media 2012).
So what does this mean for the newspapers Affinity Express serves and is there any hope? The short answer is, yes, there is hope. What follows is the longer answer.
Although the core of the journalism industry is certainly changing, this does not mean that it's for the worse. The movement toward more dynamic, independent online publications will actually help support big and small newspapers. Even more important, it will create an entirely new world for readers—one that is more streamlined, up-to-date and interactive. The news will become more relevant and focused on what we want to learn.
The shift also means that information is flowing more quickly and freely than ever. Digital subscriptions to North American newspapers now are available all around the world. Plus, instead of being limited to twice-daily reporting in the morning and evening, there is a constant stream of new information for anyone with a computer, smartphone or tablet. We news junkies can O.D. all day long!