The Transformation of Newspapers to Multi-Media Publishers

It's no secret that the market for local and regional newspapers has been in decline for years, as publications lose ground to blogs, online media and select few larger publications. We've all read the articles and seen the dire predictions. Newspaper circulation numbers are at an all-time low and there is not a lot of optimism for the industry. Rapidly declining advertising revenues continue to be the industry's core problem. The losses in 2011 were slightly worse than those of 2010—7.3% compared to 6.3%. Incredibly enough, ad revenues are now less than half what they were in 2006.