The Real Genius Walks Through Your Front Door Every Day
I wrote 48 session outlines and curricula with teaching notes to the instructor. The sessions were interactive, which meant they required the participation of each salesperson. You could elect one person to teach all the sessions for one month, or you could rotate each week with a different teacher. Alternatively, the owner or the sales manager could teach all or most of the sessions. The whole thing was very flexible. There were no talking-head lecturers. All the learning took place among a company’s salespeople.
The book was a big success.
My theory was proven. All of the genius already exists within your company, even if you only have one or two sales reps and the meetings are comprised of you, the owner, two salespeople and one CSR. At the very least, it’s a great way to eat some pizza and talk about sales.
I can promise you that a lot of good will come of it. I'll guarantee that you will see more productive sales activity and INCREASED SALES!
Beginning in January, we are going to reprint each of the 48 sessions in this blog. You will have the opportunity to create your own training department and save all that money you were going to waste on some outsider wearing an empty suit.
Watch for these blogs beginning in January. Meanwhile, get out there and sell something!
Harris DeWese is the author of "Now Get Out There and Sell Something." He is chairman/CEO at Compass Capital Partners and an author of the annual "Compass Report," the definitive source of info regarding printing industry M&A activity. DeWese has completed 100-plus printing company transactions and is viewed as the preeminent deal maker in the industry. He specializes in investment banking, M&A, sales, marketing and management services to printers.