The Secret Power of Razzleberry
The pink was so bright it could have done some serious eye damage. Yet as the designer had cleverly flooded the sheet with lots of black—leaving out small areas to mark intricate patterns—the poster was eye catching and memorable.
Why am I telling you about the limited edition Art X 2013 Commemorative Poster? Was it the largest poster ever? Au contraire. At 11x17", it was on the small side. Was it the most elaborately printed poster? Nope; it was simply screen printed, and with only one color at that.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.