While at PRINT 13, a bunch of us went out to the old ballgame and watch the Tigers destroy the pitiful White Sox, 9-1. We had seats that were so good, any one of the six of us NAPL’ers could have been killed by a line drive. I’m talking that good.
During the game, the refreshment vendors walked up and down the aisles, hawking their wares and practicing a variety of styles of salesmanship. In between the three errors made by the Chicago third baseman, there was plenty of time to witness, assess, and compare their effectiveness. Sitting next to me was Mark Hahn of NAPL M&A Advisory Services. He correctly commented, “You see everything with the eyes of a salesman, don’t you?”
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.