The Sales of the Walking Dead
Your future business will come from three sources:
- Top 10 customers—Duh.
- Top 10 prospects—Duh-er.
- The Dead Leads Pool
Make it your goal to maintain between 50 and 75 names in your DLP (although 125+ would be awesome!). Managers, include this third piece in with your top 10/top 10 sales meetings. While that conversation is typically as much fun as going to a German comedy club, it is just as important as the other two.
Bill Farquharson is a vice president at NAPL. His training programs can drive the sales of print reps and selling owners. Check out his Sales Resources page and contact him at (781) 934-7036 or email@example.com.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.