The Sales of the Walking Dead
If I asked you to name your top 10 customers, you’d likely do it from memory. If I continued and asked the same question about prospects, it might take you a little longer but I’d guess you’d be able to come up with them eventually.
But if I asked about your Dead Leads Pool (DLP), you’d probably have a more difficult time and scrunch up your face as if you were doing long division in your head.
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
