Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
As a former print buyer, trust me when I say that just about every print sales rep claims his/her company has great quality. But God (or the devil – you choose) is in the details on this one. So don’t give lip service to quality assurance. Simply stating “We’ve got great quality” won’t persuade a prospective customer that your company’s product quality is acceptable. Even showing print samples has its limits and can be a real “yawner” if those samples aren’t accompanied by a story about how those print pieces provided value for the buying company.
0 Comments
View Comments
- Categories:
- Business Management - Marketing/Sales
Related Content
Comments