The Romance of Wedding Ads

It's no easy task to pull a wedding together (especially with all these ads to wade through!). That's why some hire professional wedding planners. The concept is reinforced here because the type of wedding featured will resonate with only part of the target audience. To me, this one suggests a big guest list, lots of friends and a fun, party atmosphere.

Wedding planner ad focused on fun, parties and big groups
 

An exception to the rule of wedding ads using one image is those for bridal shows. They still use a dominant image but try to get the point across that you an learn quite a bit and cross many tasks off your list if you attend. So several cliches are typically trotted out at the same time: rings, cakes, flowers, tuxedos, etc. The one below uses several images of happy couples, suggesting the event has led to countless, joyous weddings.

Now that I've shared ads for several different wedding businesses, you know the golden rules for designing them. Be traditional, unless you are specifically directed otherwise. Use elegant, serif fonts. Pick one main image and don't use additional images unless absolutely necessary because a client needs to show variety. And, above all else, evoke romance if you want viewers to take action! Follow this advice and your client and the design will be a match made in heaven!

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