The Right Way to Call Print Buyers
My last PI blog post dealt with print buyers screening sales calls. This practice is efficient, no matter how frustrating it may be to salespeople. It also doesn’t mean your calls won’t be returned—just that you’d better leave something memorable in that voice mail.
The last thing I want to do is put words in your mouth when you call a prospect. There’s no specific script that works every time; buyers are different. I’d guess most get an average of 5 to 10 calls a week from printers, so they’ve heard it all. You need to plan.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com