The Radical Idea: Outsourcing that touches the customer is penny wise, but pound foolish

Many business decisions are made in a vacuum. One department decides based on its own key performance indicators how a business process should be carried out, without consideration of the ultimate boss – the customer.
In this “The Radical Idea” blog post, our aim is to raise a question in your mind about traditional business orthodoxy towards outsourcing, and make sure Marketing has a seat at the table anytime an outsourcing decision touches the customer.