The ‘Print Is Dead’ Objection
If you Google the question, “What percentage of e-mail is spam?” the answers range from a minimum of 88 percent to a high water mark of 94 percent. That is incredible when you think about it. I don’t have a grasp on the number of e-mails that I receive, but I know that when I come in to the office in the morning, there are typically 30 e-mails waiting for me and only 4 or 5 avoid my filter.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.