The Buyer Will See You Now. Or Not.
I suppose you want me to tell you how to know who'll see you and who won't. If only it were that simple. It's just one more reason why printers need to "call prepared" if you cold call prospects. Think like the prospect. Imagine she's been working with a core group of printers for several years.
What could you say to her that would convince her to let you rock the boat?
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com