The Buyer Will See You Now. Or Not.
Don't take it personally if a print buying prospect declines to meet with you. She (or he, but typically a "she") is constantly working on multiple projects. They're not all print-related, either. She might be doing project management, budget development and mailing and fulfillment. It's possible she's in charge of procuring other products and services as well. And I have a hunch that many buyers are getting more involved in other media for their employers' marketing communications needs.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
