The Power of Social Media for Retailers and Other Categories
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kellyglass
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When savvy consumers are in the market for products and services, they go online because there's a wealth of information and advice at their fingertips. For all brands, and especially retailers, the important question is where do the visitors look and what do they buy?
Consumers typically research automotive, baby products, beauty, cookware, electronics, fashion, kitchen, music, personal finance, restaurants, tools/do-it-yourself products and travel but different social media channels are more influential in certain categories.
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