The Next Big Thing?
Some consider media convergence to be the starting point of the rise of new media, as it is linked to digital publishing. Think of a fully interactive book or a marketing campaign that uses multiple media across multiple channels linked to or grounded with print.
Do you see the link to print? Share your thoughts in the “Comments” field below or e-mail me directly, and I'll be happy to provide my spin on the topic.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.