The New Normal is the Old Normal: People and Personalities
What followed over the next two days was a broad array of informative and not so informative presentations; some very well prepared presenters and some poorly prepared exhibitors. All in all, the event was very well worth the effort and the time spent.
Since I speak at events like this, I try to review the information presented—the quality of the speakers, the integration of the topics and the support offered to expand on the information at the conclusion of the presentations. My scale is a simple 1 to 10, with 10 being the best, across the subtopics that make up a good presentation.
I also rate the level of information, a 1 meaning nothing new was presented (been there, done that kind of thing), 7 or 8 means the information was of use and unique, and 10 is a WOW (for Sadie a Bow Wow) moment.
I gave Larry a 10 on the Kubis Measurement Scale (KMS) and the balance of the presentations I attended ranged from 6s to 8s—not bad overall.
Even with these high scores, I did think that a unique opportunity was missed. I felt that the theme developed by Larry should have been used as the driving force behind many of the presentations that followed, but this was not the case. Not a bad thing; just a thing.
My complaint even with events that I speak at is the lack of defined integration of the supporting presentations. The same feeling followed me as I viewed the two floors of exhibitors—something was missing. Was it a lack of integration, a certain flow of services and information? No, what was missing was the lack of use of all the elements that make up integrated marketing. Again, not a bad thing, but a thing.
Integration is the foundation of the future of making, and media convergence will be built on it. I felt that a few presentations should have focused on this newly defined field and address the change that is happening, but again, I am not complaining. I liked what I saw and I left the event with more knowledge then when I arrived—that is always a very good thing.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.