The Most Important Sales Characteristic
Last week I wrote that the most important prospecting skill is that of pre-call research. If there was just one thing that I could teach any print sales rep, I told you, that would be it.
If I was limited to just one skill, it would be diligence. In all my years as a sales trainer (or as a sales rep, for that matter), I have never met or heard of a diligent sales failure.
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- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
