The Future of Affinity Express: Business and Function Leaders Weigh In
FD: For a company like ours, revenue and profitability are the only objective measures of success. We must be resolute in our drive to expand both. I think the $100 million mark for revenue is a game-changer for us all. It is never attained by the vast number of small companies, but once the scale and capabilities are established, we can grow much faster and, in some ways, more easily.
SG: We will know we have "arrived" when our clients get "the experience" and refer us to other companies. Another measure will be that our people change their behavior and work with the client not just to follow a process but because they believe in it, which is a noticeable difference. The company will organize itself around the client experience.
DK: We'll be a lot bigger. And busier, if that is even possible!