The Future of Affinity Express: Business and Function Leaders Weigh In
DK: Affinity Express can build something the world has never before seen: a large-scale, enterprise-level advertising and marketing production BPO that can help create incredible scale, flexibility and operating leverage for clients.
TH: The dynamics and makeup of the company were unlike any that I had ever seen. It was inspiring to find that the company was constantly evolving to improve and recalibrating to adapt to the industry and marketplace that we were targeting.
What still energizes you today about Affinity Express?
McT: We are building a business that evolves with the market and technology (e.g., internet, mobile, video, etc.). As the print, web and mobile capabilities evolve, so does our ability to help businesses adapt to the opportunities.
SG: What continues to energize me is the exciting prospect that we can enable transformational change. We can make behavior change by having tight processes, audit controls and lots of management systems, but behavior is not belief. Great companies are differentiated by that unknown, un-measurable quality that only people can bring. I believe that this transformation is the next thing we will see at Affinity Express and that makes it a very exciting place to be.
FD: I think we have a vast opportunity for growth before us. Something else that drives me is how much our clients have come to trust and depend on Affinity Express. We must perform well on all levels every single day! That makes for an exciting environment.
DK: We can complete our mission. We have the knowledge, the insights, the flexibility, the speed, the financial solvency and backing, as well as an incredible team of people who are passionate and can see that success is at hand.
TH: The people, the teamwork and the leadership still impress me every day.