The Difference Between SEO and SEM and How to Use Them
For the past 10 years or so, marketers have been using SEO (search engine optimization) and SEM (search engine marketing) as an either/or choice.
- SEO is accomplished via internal and external linking and optimizing web pages to maximize the reach and relevance of a particular website’s organic search engine page ranking.
- SEM refers to focused bidding on online markets using campaign analytics and, sometimes, a complex science of managing millions of keyword buys that are capable of driving high-percentage conversions.
After much data gathering, it is becoming clear that most organizations should, at a minimum, consider both SEO and SEM in their overall marketing and branding efforts. Here are some practical ways for you to implement this integrated strategy.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.