The Cruel Crossroads of Communication Channels
I sit at an unusual junction of media convergence. This “cruel crossroads,” as I call it, includes creative, marketing, print and education. Now don’t get me wrong, I’m not an expert in all of theses channels, but I do have a unique and unusual view of the traffic that heads up and down the highways of these related industries and that collides at the cruel crossroads.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.