The Call-on-the-Top-Dog Blog
Mind you, I am not judging…
An order for $40,000 in what might arguably be called, promotional products, was made by the Speaker of the House, Mike Johnson. It was for pins to identify House members. They were already using something, but Johnson didn’t like the color, so with a wave of his hand, voila, a very happy vendor got a plum order. No approval was necessary.
A wise woman once told me, “It takes 5 people to approve a $5,000 purchase, but only one to approve a $250,000 purchase.”
I think this story proves her point.
Don’t be afraid to make calls on decision-makers high up in the chain of command, the Top Dog. They operate on a different level than their underlings. The buck stops with them. They don’t have time to nickel and dime. If they decide to buy, they buy.
And if you are the one giving them good ideas, they buy from you.
Aim high, dog.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.