The Butterfly Effect
My client—yep, a true entrepreneur—was talking enthusiastically about some new opportunities he had discovered, when midstream he shot me a look and his hands began working as if to grasp invisible flying things in mid-air.
“Here’s a blue one,” he said, “and here’s a red one—oh, there’s a yellow one.”
I was becoming concerned that two days of concentrating on systems had caused him some kind of brain trauma, when he laughed and said, “I’m an entrepreneur—I’m chasing butterflies.”
The importance of what he said was not lost on me OR my client.
Over the past couple of years, this client and I have been working together to systemize his company. He’s learned, as I finally had too, that it’s normal for an entrepreneur to see opportunity around every corner. But as business owners and managers, we need to focus on one “butterfly” at a time, rather than chasing and potentially getting bogged down in every new idea.
When we do have a new idea (say for a marketing effort, or even a whole other business), we must learn to write it down on our list—our “butterfly collection”—and pull it out and dissect it when it’s the RIGHT time to implement it, systematically.
Remember, if the flap of a butterfly wing might lead to a full-blown tornado, too much “flapping” around in your business might just lead to chaos.
Stay the course!
Have I mentioned? Great systems work!
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.