The Big Lie About Paper Grades
Starbucks gets it right every time. “One Shade Grown Mexico decaf grandé.”
“Two double-shot Caffè Americano soy.”
No matter how confusing these orders may sound to your ears, the person behind the counter knows exactly what the customer has ordered. Someone at Starbucks sat down and defined their system and in every store around the world, this definition is consistently fulfilled every minute of every hour of every day.
- Categories:
- Consumables-Paper - Offset
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
