The Art of Postpress: How to Get the Competitive Edge Your Company Deserves
You know who you are. You live for clean lines, square corners, exactness, and all the finer details of postpress work. Some people may call you a perfectionist. But why do you settle for only the highest quality product? Because you know that’s what sets you apart from competitors.
Distinguishing your company can be difficult in our industry because, well, face it: marketing isn’t cheap! That’s why for years postpress companies have entered the BIA Product of Excellence Awards for their chance to be recognized as the “best of the best” in graphic finishing and loose-leaf products. Award winners illustrate that postpress work can be a true art form, displaying flawless craftsmanship, and catching the attention of the award judges—as well as the industry.
Over the years Product of Excellence Award winners have displayed more high-impact pieces mixing new and traditional techniques giving products their own modern twist. (Check out the creative pieces of past winners.) For the 2015 competition, the stakes are even higher.
So to any postpress professional looking to promote your company, why should you enter the 2015 Product of Excellence Awards?
- Earn Recognition for Your Work
If there is one event that spotlights the best in the industry, it’s the Premier Print Awards Gala Featuring the InterTech™ Technology Awards. Beginning this year, Product of Excellence Award recipients are invited to attend the Gala, September 13, 2015, in conjunction with GRAPH EXPO 15. This is print’s star-studded evening, and now you can accept your award before an audience full of your peers and potential clients.
- Take Advantage of Free Publicity
Award winners are included in national publications seen by the media and thousands of industry members. First, your company will be recognized in press releases announcing all winners to the media. Then the 14,000 readers of Post-Press Magazine will read about your company as well as top national printing executives in Printing Industries of America: The Magazine. Additionally your company’s name and link are posted on www.printing.org/poeawards.
- Expand Your Customer Base
With widespread recognition for creating outstanding postpress work, customers are going to take notice! Customers recognize the Product of Excellence Award as a seal of approval that says, “You can rely on this company to deliver excellent work!” Companies that have earned this award can also proudly display their plaque so customers can see they are the Best of the Best.
Think your company has what it takes to win a BIA Product of Excellence Award? Learn how to enter at www.printing.org/poeawards.