The Alliance: Printer Joining Forces with 'Competitors' to Survive -Clay Forsberg

By Clay Forsberg

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin.

Nothing can be truer than the current situation in the printing industry. Our industry is having to reinvent itself daily with the pressures of the challenging economic climate and the push to become cross-media providers.

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Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.

The Alliance: Joining Forces to Survive