The 6 Most Essential Marketing Activities
3. Print Materials
At the least, you need great business cards to hand out to new contacts you make offline. If you have the time and the budget, you can create brochures or flyers, case studies or compilations of customer testimonials, or a one-page factsheet. As with your website, the key here is professional design that matches your brand personality.
4. Social Media
Start by building profiles on Facebook, Twitter and LinkedIn, and any popular forums or sites in your industry. Monitor your presence and respond to comments. Show that you are listening.
5. Content Creation and Promotion
Write and share answers that your audience (prospects, clients, job-seekers) might be looking for. Don't worry about being creative or unique (at least at first), think about how you can help. What are the most common questions you get in customer service? How can customers use your ordering tool more efficiently? How did you help this customer become successful?
The second step is to figure out what form you'll publish your content in. Do you love writing and think you can handle a blog with at least a couple of posts every week? Do you want to send a print newsletter to your customers every month? Do you just want to publish quick tips and posts on Facebook? Do you want to create ebooks and put them up on your site? The right form of content for you depends on your audience, your resources and your inclination.
The third step is to promote your content. This is where you use the social media profiles you created in #5 and ask people to sign up, download and share. Put up signs in your place of business; talk to customers and employees (even friends and family). Email links to professional contacts if you think they'd be interested (just once: you don't want to be annoying).