The 3 Most Important Rules in Strategic Marketing
Being found at the top of anyone’s short list is the dream of most marketing directors today. However, if any B2B marketers find they are constantly being passed over for their competitors, they should take the time to evaluate their current strategy, as opposed to running and hiding!
The problem is, people often misunderstand what is “required pro forma” and rely on just their ideas and concepts that they think everyone will love. That approach does work for genius type people such as Steve Jobs of Apple fame, but it rarely works for the rest of us in the trenches.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.