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What are your customers saying about you? There is a book by Pete Blackshaw called "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000." Over the years, I have heard various ratios about how far-reaching positive and negative comments can be. It’s always skewed heavily to the negative, and the Internet and social media take this to a new level. This is what the book covers.
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Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.
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