Ten Things You Should Know About the iPad in the Real World

This “more for less” appetite will be filled by shared content, links to third-party sites and advertiser-supplied or paid-for content, and of course links to sites that are free-use already. Expect to see a significant rise in video production by former print publishers, a phenomenon we are already seeing.

None of this bodes well for traditional print production houses. It’s hard to tell exactly how many print magazines have opted to go “Web-only” in the past few years, but the number is not insignificant and it will rise steadily; perhaps exponentially.

It does bode well for video production houses and end users.