Ten Most Popular Marketing Posts of 2011
Who knew a simple post describing how we created the design for our Facebook page welcome tab would be the most popular of 2011 (even though the post was published in July)?
Another post where we merely shared how we updated and improved a piece of marketing material, but judging by searches that led people to this post, quite a few of you are looking for help on designing business cards that include your social media URLs without being overwhelming.
This is one of those posts where I shoot my mouth off (metaphorically) and tell you what you should do. While your choice of marketing channels should absolutely be determined by your industry, your brand and, of course, your customers' behavior, I describe what I think are the most important marketing activities small businesses should be spending their time and dollars on.
My opinionated rebuttal to a BtoB Magazine article claiming that the internet has been bad for business surprised me by the number of hits it got: mostly because of people searching for the phrase in the blog title.
My snarky tongue-in-cheek post on design mistakes in business cards also made it to the list. Seriously, don't make any of these mistakes.