Technologies and Trends to Rock the Future of Mobile Marketing - Page 2 of 2

By kritiadlakha

Mobile Coupons: A recent report from Juniper Research suggests that the mobile coupon market will be worth $46 billion by 2015, a large jump from the $5.6 billion projected for the industry this year. While the majority of coupon users continue to redeem promotions found in print publications and circulars, eMarketer estimates U.S. adult digital coupon users will surpass 100 million by 2014. As consumers are increasingly using smartphones as their shopping aids, it becomes all the more important for sellers to share their promotional messages and daily deals on mobile as customers clearly prefer this medium for receiving these messages. Researched results by Mobile Marketing Association show that mobile coupons get ten times the redemption rate of traditional coupons. Mobile coupons are great tools for SMBs looking to eliminate the costs involved in printing, distributing or mailing coupons, as sending electronic messages is definitely cheaper.

Mobile Ticketing: Mobile ticketing reduces hassles for consumers as they can order, pay for, and validate tickets from any location and at any time using their phones. They are a much lower-priced alternative than traditional paper tickets. In a new study by Juniper Research, analysts predict that the market will reach 15 billion delivered tickets by the year 2014. Mobile Tickets or mTickets are a great way to win brand loyalists and to have repeat customers based on convenience and habit.

As mobile devices are disrupting all kinds of consumer behavior, marketers are increasingly trying to get ahead of their peers to target and influence this new era of tap-to-pay. How do you plan to integrate mobile marketing in your communication mix? How do you think mobile tools and trends will impact your business sector in near future?

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