Some New Rules for the New Economy
Given the new technologies available today it is possible to produce 10 times as much market information and business intelligence in a tenth the time that was impossible just five years ago. Rapid prototyping, when joined with perception gap analysis, can yield enormous insights across a business’ enterprise. This new type of strategy formulation brings great flexibility and control of specific strategic initiatives and their implementation.
The key to this implementation is in providing key executive leaders with the understanding of their organizational strengths and weaknesses as well as their competitors so they can develop programs that drive with their strongest strategic and tactical value. This is made possible by leveraging both lagging and leading indicators in each of the organization’s functional areas. This cross-functional process drives high value across the organization and begins to create 'values forward marketing' that builds a general management-learning competency at the top and throughout the organization.
The question you have to ask yourself today is, am I prepared for the future? Hopefully the answer is yes because the business world is becoming increasingly harsher and less forgiving to even the best-known companies.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.