Society for Rational Dress Promotional Piece (Includes Video)
PaperSpecsGallery.com calls attention to the Society for Rational Dress with this promotional piece from Corinne Grassini, a California-born fashion designer and the founder of Society for Rational Dress. Inspired by the 19th century Rational Dress Society, Grassini's goal was to keep her designs alive and relevant long beyond the next season.
Grassini employed Jim Duffy and his design team to create a brand identity to match her vision. The team took their lead and inspiration from modern art and raw materials. The letterhead is understated yet playful. The business cards are also imprinted on Mohawk Loop, with ivory on one side and black on the other.
A metallic tape imprinted with the company name and torn from strips are wrapped around the business card, notecards and the envelope, like a brand seal. The piece was printed by Franklin Press in Plymouth, MN.
Click on the video below to view the Society for Rational Dress promotional piece:
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.