Social Media or Social Mess?

This simple functionality allows your audience to easily post your thoughtfully written articles and other content on the many different types of social media they use. This gets your word out and spreads it to places you wouldn’t be able to post to easily. Examples might include LinkedIN, Facebook, Google+, digg, Technorati, Delicious, Twitter, Buzz, Email, RSS, Reddit, Stumblers, and SlideShare, to name several.

Tactic 5: Use keyword website optimization.

Using predetermined keywords throughout your website will drive traffic to your doorstep. Emphasize the one particular distinction your brand offers and push it throughout your website by using one set of keywords to make your point clear. A website filled with multiple and confusing value propositions will not earn the loyalty of your guests.

Tactic 6: Focus on Google.

This will probably set some off, but let Facebook be your secondary place of marketing, particularly if you are a B2B marketer. Here are some interesting facts to support my point:

• Facebook reaches 51 percent of all internet users.
• Google is used by 90 percent of all internet users.
• Facebook had $1.06 billion in Q1 Revenues, down 6.5 percent year on year and down 32 percent sequentially.
• Google had revenues of $2.9 billion, up 1 percent year over year and up 0.7 percent sequentially.
• Facebook click-through rate is 0.051 percent, whereas Google’s is 0.4 percent. (Source: Business Insider.)

Tactic 7: Tie all of your media communications together.

It’s clear that Google has done a terrific job in helping its advertisers monetize their return on marketing investment (ROMI). So tying your entire media communications program—online and in print—to your website as your primary communications tool is the most proactive and effective way to market your business.

The social media complexities often serve to confuse rather than clarify what should be marketed first and emphasized. Following the simple tactics above will keep you out of the complexities of Social Media, which are plaguing so many marketers today.