Social Media Marketing at Ad-Tech
Rustin Banks of BlogFrog explains what social media marketing should look like. "Banner advertising on a social site is NOT social advertising." (Take that, Facebook ads! Ahem.) Don't be a distraction, he says, be a part of the conversation. "Are you in the biggest column on the page?"
"Turn your marketing message into a conversation. Team with bloggers to start that conversation on their blogs and Facebook and Twitter."
David Rosenberg of LBi delivers a case study on Xperia Studio (which is how they marketed the Sony Xperia phone). As Chris Brogan said, the point is to make the customer the hero. Rosenberg advised that you should:
- Start with an inherently social idea
- Commit to a brand point of view and voice
Michelle Evans of 4 Ingredients gave an inspiring talk on how a small publisher with no marketing budget used Facebook with great success. Now 1 in 9 Australian households have at least one of their books and they have a cooking show in 22 countries. She advised:
- Poll your fans on how they use Facebook.
- Adjust posts accordingly (brief posts if many use smartphones, for instance).
- Actively engage audience with questions in every post.
- Use the same phrases and tone in every post.
A great piece of advice: "The page belongs to your audience." So take time to answer their questions. Make them feel special. Very Facebook-centric, wasn't it? Now go like our Facebook page so you can see how we put these tips into action!
*/
