Social Media Marketing at Ad-Tech
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aemarketer
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Some quick notes from yesterday at ad-tech. We stayed in the social media track, because there were interesting topics up, and I was excited to see Chris Brogan, whose blog I read religiously, in person!
David Fischer, the Vice President of Advertising and Global Operations at Facebook, revealed that if you reach out to your fans and their friends, you get 81 times the distribution. Nielsen statistics also indicate that 68% are more likely to remember an ad with social context, twice as likely to remember the message and four times as likely to buy. So how do you build your brand on Facebook?
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