Social Media Marketing at Ad-Tech
David Fischer, the Vice President of Advertising and Global Operations at Facebook, revealed that if you reach out to your fans and their friends, you get 81 times the distribution. Nielsen statistics also indicate that 68% are more likely to remember an ad with social context, twice as likely to remember the message and four times as likely to buy. So how do you build your brand on Facebook?
Well, that sounds easy! Also remember, your social media strategy is really your people strategy. Create personalized experiences and let people share them.
Next up is Chris Brogan, who moderates the next two panels on social media.
Chris starts by suggesting we get all the buzzwords out of the way. (Not that the other speakers heed his advice. I hear "engage", "resonate", "paradigm shift", actionable items" and a few more.) Chris recommends a book on referrals, the Referral Engine by John Jantsch. "iPad users, buy it right now!" he says. Unfortunately I don't have an iPad, so should I buy one of those first?
Chris also makes fun of "social media marketing" that consists of social site icons on a web page. While he's at it, he mocks marketers' concept of loyalty. "Rethink loyalty," he advises. Reward loyal customers instead of beating them over the head until they buy more and then beating them some more.
He also claims that having a great email database is still the gold standard.
A few brand and agency partners get up and talk about successful campaigns they have executed. Sarah Personette, Director of Global Agency Relations at Facebook, advises agencies on how to use Facebook effectively for their clients.