Social Media Marketing: 4 steps to identifying the ideal social media platform for your company
One of the biggest questions surrounding social media marketing surrounds which social media platforms would be the best to invest in. How does a marketer determine where to place their efforts? Casting a wide net might seem like the best answer, but that typically results in an unnecessary waste of time and money. The key is to identify which social media platforms will be conducive to your relationship with consumers. Read on to learn more about determining which social media platforms are best for your brand.